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| The Association and Worksite Division (AWD) provides employee-paid
personal wealth, asset and family protection to a well-defined market.
We know our products: group disability, cancer, life, accident and
hospital indemnity insurance opportunities. And we know our Customer:
organizations with 15 to 500 employees throughout the United States with a strong
presence in the auto dealer market.
We take pride
in exceptional service before, during and after the sale. Product
distribution is maximized with a two-pronged sales force of salaried
account managers and trained broker partners who provide employees
and Customers with the education and tools they need to make wise
benefit decisions. Great Customer service is further highlighted
by our innovative benefits administration solutions, including our
Tax Advantage plans, in addition to our simplified underwriting
processes and automated systems.
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| We acknowledge the role our relationships with targeted trade associations
play, and we intensified our marketing efforts to this important niche
in 2005. Improving awareness of our value-added opportunities and
long-term commitment to mutually beneficial partnerships took center
stage.
In the course
of continuously improving our service and sales support to associations,
employers and their employees, account managers were assigned to
specific territories. This move allows our Customers to know they
have a dedicated professional at their service. Further improvements
were made to our product offerings as well with the addition of
the Paycheck Protector II disability product with enhancements that
offer greater affordability and increased participation.
Finding ways to further strengthen the Customer experience continued
to be a priority. AWD reduced its claim turnaround time to get payments
to our Customers even faster. Overall, we are proud to have contributed
solid profits to American Fidelity through our endeavors, providing
further assurance to Customers that we will always be here to meet
their needs.
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| We will continue to make additions and modifications that benefit
our Customers. Development of a one-stop Customer Service Center is
on the horizon to assure rapid response to inquiries. In addition,
we will continue to focus on service and sales – in that order.
Much of our
attention will also be directed to continuing the progress made
over the last year. We will further develop our association relationships,
centering primarily on the auto dealer market. As part of our “Recruit,
Train and Retain” efforts, AWD also looks to add quality account
managers to assist our Customers. On the product front, work on
our third-generation disability product will be under way to implement
sales in early 2007.
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