afadvantage.com®
Welcome to afadvantage.com® Welcome to afadvantage.com®
2005 Annual Report
The Association and Worksite Division (AWD) provides employee-paid personal wealth, asset and family protection to a well-defined market. We know our products: group disability, cancer, life, accident and hospital indemnity insurance opportunities. And we know our Customer: organizations with 15 to 500 employees throughout the United States with a strong presence in the auto dealer market.

We take pride in exceptional service before, during and after the sale. Product distribution is maximized with a two-pronged sales force of salaried account managers and trained broker partners who provide employees and Customers with the education and tools they need to make wise benefit decisions. Great Customer service is further highlighted by our innovative benefits administration solutions, including our Tax Advantage plans, in addition to our simplified underwriting processes and automated systems.

We acknowledge the role our relationships with targeted trade associations play, and we intensified our marketing efforts to this important niche in 2005. Improving awareness of our value-added opportunities and long-term commitment to mutually beneficial partnerships took center stage.

In the course of continuously improving our service and sales support to associations, employers and their employees, account managers were assigned to specific territories. This move allows our Customers to know they have a dedicated professional at their service. Further improvements were made to our product offerings as well with the addition of the Paycheck Protector II disability product with enhancements that offer greater affordability and increased participation.

Finding ways to further strengthen the Customer experience continued to be a priority. AWD reduced its claim turnaround time to get payments to our Customers even faster. Overall, we are proud to have contributed solid profits to American Fidelity through our endeavors, providing further assurance to Customers that we will always be here to meet their needs.

We will continue to make additions and modifications that benefit our Customers. Development of a one-stop Customer Service Center is on the horizon to assure rapid response to inquiries. In addition, we will continue to focus on service and sales – in that order.

Much of our attention will also be directed to continuing the progress made over the last year. We will further develop our association relationships, centering primarily on the auto dealer market. As part of our “Recruit, Train and Retain” efforts, AWD also looks to add quality account managers to assist our Customers. On the product front, work on our third-generation disability product will be under way to implement sales in early 2007.

 
© American Fidelity Assurance Company 2008-2009