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2006 Annual Report
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American Public Life Insurance Company (APL) serves worksite brokers and their Customers with an extensive portfolio of life and supplemental health insurance products.

Benefits paid through our products go above and beyond typical major medical insurance to help our Customers pay the normal out-of-pocket expenses that add up in the face of accident or illness.

With administrative offices located in Jackson, Mississippi, APL has developed a reputation for being "easy to do business with." We consider our independent agents our partners as well as our front-line Customers.

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The year 2006 was a remarkable year of accomplishments for APL. The company continued to expand its market reach with certificates of authority in 47 states, and we filed existing and new products in our new territories.

We also successfully completed our new Group Cancer Policy and new Individual Cancer Policy forms and are filing them for approval in all states.

APL's online service center was successfully launched to agency and broker partners during 2006, and we continue to make excellent progress in the development of our new electronic enrollment solution, eTronic Choice, with a projected first quarter 2007 release date.

Though 2006 was a year of many significant achievements, our greatest accomplishment was our all-time highest results on scorecard performance.

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Building on our great results, in 2007 APL will focus on continuing our technology enhancements including updates to our online service center to include online billing statements for our list bill accounts and adding access to the center for our individual policyholders.

We also expect to see 20 percent to 25 percent of all new business submitted electronically by the end of 2007.

We plan to revise our worksite life products and create a unified product brochure series for all products. APL is poised to continue our position as a significant contributor to the successful operation of American Fidelity.

At APL, our goal is to protect the financial security of our Customers by asking them to "Decide Today To Protect Tomorrow.®"

 
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© American Fidelity Assurance Company 2007