| The Life Division serves the existing and emerging upper income professionals,
business owners and affluent individuals throughout Latin America. We also provide life insurance solutions
to the middle-income segment of the United States.
From their abundant options, clients choose us because they know:
- We provide products with superior long-term value.
- We will honor our commitments for their entire lives.
- We choose to conduct business to high ethical, moral and legal standards.
- We treat our Customers and agents like members of the American Fidelity family and have a long, trusting relationship with them.
- We continually seek ways to make it easy to do business with us.
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We are proud of our service to more than 115,000 Customers worldwide,
answering the call to protect their families and businesses with over $55 million in total life
insurance claims paid in 2007.
Our 2007 focus on providing efficient and cost-effective services
prompted efforts to increase back-office efficiencies. The infrastructure is now in place to
electronically transmit applications and other forms directly to our systems, which will be
tested and implemented in the field in 2008.
On the product front, we rolled out several products to our U.S. market to round out and enhance
our portfolio. We also introduced a critical illness plan to our Latin market, which provides
comprehensive indemnity coverage to a widely underserved market.
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Growth, efficiency and expense management will remain the order of the
day in the Life Division, with diligence in all areas leading to some exciting steps in 2008.
System efficiencies, automation and enhancements to our agent Web site
will be applied to our Latin market in 2008, along with the development and implementation of
a Customer Web site. Further enhancements are also in store for our product offerings, which
will position the Life Division for strong sales growth in the future.
In partnership with international administrative marketing and risk support companies, we
will introduce a needs-based life insurance product designed for the U.S. bank market. The
initial pilot will be launched in mid-2008 and is expected to reach America's vastly underserved
middle-income market.
Dedication to sales growth through distribution expansion and improved broker productivity, along
with adapting to the changing business and regulatory environments of our markets, will be prime
components in working toward another promising year.
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