Strengthens relationship with existing clients
Offering voluntary benefits can strengthen your relationship with your group benefit clients. How? By providing them with a way to enhance their existing benefits package—at little or no cost—while helping their employees meet their needs. This helps position you as a full benefits provider, which means your clients won’t have to look elsewhere to meet their needs.

Creates additional revenue
Voluntary benefits provide you with the opportunity to increase your revenue through new business, renewals and future enrollments.

Positive outlook for Worksite Marketing
In 1999, industry forecasters expect worksite marketers to sell an estimated $2 billion in new annualized premium. Over 165,000 employers now offer voluntary benefits to their employers, with nearly 5.5 million individuals covered by voluntary products.

And the outlook continues to be positive for worksite marketing in the years to come—market acceptance, employer interest, unmet employee demand, and customer satisfaction levels will all remain high.

What’s more, several environmental factors will continue to create opportunities in worksite marketing:

• The rise in benefit costs, coupled with low unemployment. Voluntary benefits provide a solution for employers seeking to control costs yet attract and retain quality employees;
• Employees’ increasing preference for buying insurance and financial products on the job, as opposed to being targeted at home;
• The decline in health insurance coverage available through employers, especially in the small business market. Voluntary benefits can help fill the gap between employer-paid benefits and employees’ protection needs;
• Lower- and middle-income consumers remain underserved, as traditional agents continue to target the upscale market. As a result, employees are less likely to fill their insurance needs through traditional agent distribution, and more likely to demand access at the worksite.