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Why Worksite Marketing?
Worksite Marketing is an excellent way to grow your business. Here are just a few reasons why:
- Market acceptance is high
- Strengthens relationships with existing clients
- Creates additional revenue
Today's challenge: How to pursue these opportunities
Worksite Marketing offers tremendous rewards. It is, however, a complicated business. To succeed in worksite marketing, you need to:
- Identify market opportunities
- Communicate benefits to employees
- Bill and administer policies
- Communicate new and existing programs annually
Building the tools and materials to support these steps requires significant time, money, and resources - and can delay your entry into the marketplace.
The solution: American Fidelity
Whether you are new to Worksite Marketing or seeking to achieve higher levels of success, we can help you achieve your goals with:
- Integrated pre-and post-sale support services
- A comprehensive product portfolio
- Section 125 administrative services
- Complete enrollment services
- A competitive compensation package with immediate vesting
Market acceptance is high
Employers and employees have eagerly embraced the voluntary benefits concept. According to Eastbridge Consulting Group Inc., sales of worksite life
and health insurance products increased about 6% in 2007 to some $5 billion, up from $4.7 billion in 2006. The worksite market is growing
annually at 10% to 15%.1 Why? The answer is simple.
Voluntary benefits offer employers:
- Minimal administration;
- Enhance employers' benefit packages at little or no additional cost2;
- Respond to employees' desire to choose benefits that meet their specific financial needs
Voluntary benefits offer employees:
- A convenient, low-cost method of paying for needed benefits through payroll deduction;
- Access to a wide variety of products;
- The opportunity to tailor coverages to meet individual financial needs.
Strengthens relationship with existing clients
Offering voluntary benefits can strengthen your relationship with your group benefit clients. How? By providing them with a way to
enhance their existing benefits package—at little or no cost2;—while helping their employees
meet their needs. This helps position you as a full benefits provider, which means your clients won't have to look elsewhere for voluntary benefits.
Creates additional revenue
Voluntary benefits provide you with the opportunity to increase your revenue through new business, renewals and future enrollments.
Try American Fidelity and you'll see what worksite success can mean for you.
1 A.M. Best Special Report: Worksite Marketing Continues to Gain Momentum, Sep 15, 2008.
(http://www.reuters.com/article/pressRelease/idUS129634+15-Sep-2008+BW20080915)
2 Unless otherwise prohibited by law.
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Last Updated: 9/24/2009 |
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